The Hidden Powers of Ritual by Bradd Shore

The Hidden Powers of Ritual by Bradd Shore

Author:Bradd Shore [Shore, Bradd]
Language: eng
Format: epub
Publisher: MIT Press
Published: 2023-11-20T00:00:00+00:00


7

Nostalgic Commemoration: Salem Camp Meeting

Ritual is a kind of remembering. Among ritual’s numerous powers is the ability to shape social memory. Social memory is collective remembering by a group or a community, memories evoked by stories, photographs, histories, plays, novels, memorials, or celebrations. While we usually assume remembering is done by individuals, many of our recollections are formed through collective activity and are about things experienced with others. In rare cases, social memory is a recollection of something directly experienced. More commonly, however, it is simulated, a recollection of something that the group has not directly experienced. In most commemorations, what people actually recall are the repeated performances of commemoration rather than the event or person being commemorated. The original experience is an imagined memory.

In this chapter, we will witness some moments in the creation of a collective memory of family by listening to longtime campers who attend an annual camp meeting in central Georgia. Family memory is often inscribed in stories, anecdotes, photographs, or, increasingly, videos (Barclay and Koefoed 2021; Shore and Kauko 2018). Family memories are also evoked by things, whether simple objects or treasured family heirlooms. Another important source of family memory are collective rituals such as the annual camp meetings, religiously inspired revivals that occur throughout the United States every summer.

Commemorations come in various keys, triggering different emotions. Nostalgic recollections unfold in a major key, celebrating treasured memories that are sweetened by regular repetition. Powered by an impulse to idealize, nostalgic memory views history through “rose-colored glasses.” Sometimes nostalgia involves recalling actual events, memories positively framed, as when we recount fond memories of childhood or family outings. Nostalgic memories are summoned by photos, treasured objects, or, more diffusely, by smells and tastes that bring to mind earlier times. The current craze for cell phone photography has produced “prospective memories” of family life, family photos and videos taken to provide anticipated future memories of family time.

In addition to nostalgia for our past experiences, there is also an imagined nostalgia for a place or a time that never existed. We have no words to distinguish nostalgia for places, people, and things in our past from the nostalgia we experience for an imagined experience. Imagined nostalgia rests on simulated memories, filling a wished-for place that is absent from our experience. We enter Disneyland’s Magic Kingdom by stepping onto Main Street, USA, a nostalgic simulation of an idealized American small town from bygone times. By reducing the scale of the buildings to three-fourths on the first floor, five-eighths on the second floor, and half scale on the third, Disney’s “Imagineers” have produced an illusion intended to trigger a sense of control and comfort. The general reduction in scale creates a realistic playscape rather than a real town. The reduction of scale on upper stories makes the buildings appear higher than they are. An exception is the Town Square Exhibition Hall, which is recreated full scale to block the view of the Contemporary Resort. Walt Disney wanted no distractions from the illusion of a return to a simpler times.



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